Backpack has just signed up with 1% for the Planet.
From this month onwards, we will pledge 1% of our total revenue, not profit, to the preservation and restoration of the natural environment.
And yup! This includes the revenue from all our projects, not just our agency.
Whilst we could have done this privately, we feel by talking about it openly it might encourage other companies to follow along.
By contributing 1% of total annual sales to grassroots environmental groups, we'll be affecting real change every year and doing our tiny bit of giving back after taking so much.
It also pushes us to focus more on profitability, long-term stability and increasing our revenue to do more good.
Some see it as a handicap.
We see it as motivation.
If you have any questions about 1% For The Planet or why we're doing it feel free to reach out.